#pinkdaytoshine A photography event conceptualized by Nithya Rajkumar Photography celebrating and honoring the brave survivors & those gracefully battling Breast Cancer. 

Story of #pinkdaytoshine

Z*** connected with me few years ago, a women professional looking  for a portrait photoshoot to update her Linkedin work profile image & get back to work. I conduct regular pre-shoot discussions prior to every shoot to understand my client, prep for their outfit etc, this helps me bring out the true essence of each individual through the images I capture. During one such my pre-shoot client discussion, I came to know that Z*** is a  stage 4 breast cancer survivor. She shared her story, and having one of those yearly check ups for Breast Cancer Awareness helped her recognise her condition. She shared stories of her troubled days, how her family & undeterred hope for a better day helped her through the tough days fighting the Cancer.  

I could sense her fear being in front of the camera. Eyelashes gone, skin texture changed owing to the chemo & a barely present eyebrow seemed to be her primary concerns. Cancer had changed how her body used to be. To me she was nothing but beautiful. All I could see in front of me was a woman of great strength, passion and positivity. 

I decided to offer the photoshoot for free and throw in a makeup by an artist who could help highlight her natural beauty & alleviate any lack of confidence if at all Z*** carried. 

Soon after the shoot, while showing the images on my camera, Z***'s remarked,"I am glad I lived to see myself like this, through your camera." 

This touched something deep inside of me. I didn't realize, until then that a simple act  of photoshoot could have had such a profound effect on another being. I wished to take the power away from the Cancer and give power to the amazing individuals who truly deserve it. To those who have shown strength and risen like a Phoenix despite all the odds.  A day to shine! I wished to offer this experience to many more survivors and to those who have been gracefully fighting Breast Cancer. To me photography has always been about celebrating life, celebrating the people & their emotions. #pinkdaytoshine was born, simply  celebrating the "Zest For Life " carried by each Breast Cancer Survivor & those Fighting it. 

This project isn't a fund raising event, however it shares stories, it elevates the spirits, its oozes with love &  positive vibes. 

#pinkdaytoshine is a  casual get-together open exclusively for the Survivors & Fighters of Breast Cancer, #pinkdaytoshine is a day to connect & share the zest for life with one-another.

In 2019, I was honored to organize the 1st #pinkdaytishine photoshoot in Dubai with the support of some amazing Brands and Women Run Small Businesses with a big heart, based here in Dubai. 10 participants were offered a special Portrait Photoshoot by Nithya Rajkumar Photography & included Makeup by Professional Artists, at the venue on the day. The shoot aimed at capturing their their true essence & sharing their personal message to inspire others fighting their battle with Breast Cancer.The event saw over 30 Brave Cancer warriors, each of whom had their unique story to tell. We shared some tearful moments & some good laughs. The best part was that everyone parted feeling Grateful & Happy. 

SAVE THE DATE! Monday, OCTOBER 26, 2020! From 7pm to 9pm ( Gulf Standard Time), "You are invited to the online gathering, celebrating the strength & positive spirit of the brave warriors of Breast Cancer. Join us for the official unveiling of images & stories from #PINKDAYTSHINE 2020 shoot. Hear from and be inspired by brave survivors & those currently fighting breast cancer. The theme of the event is "Celebrating You", "Celebrating Life". This Breast Cancer Awareness Month at #pinkdaytoshine2020 we are also joined by a panel of medical experts who will throw insight on importance of early detection, surgery & post care, on the importance of self care & mental wellness & on mindfulness as an aid to healing.", Founder #PINKDAYTOSHINE

#pinkdaytoshine 2020 is an Online virtual gettogether and we come forward with a strong passion to raise awareness & take the power away from Cancer & give it to the women who truly deserves it.

It's a FREE Online ZOOM event! Come join us and be a part of #pinkdaytoshine. Do share this post with someone who will benefit from this session.

For more information or to confirm your reservation -

Drop us an email to mail@nithyarajkumar.in

To receive the secure zoom login REGISTER :


I sincerely thank  everyone who joined along to support and make #PINKDAYTOSHINE 2020 pro bono project a special & memorable experience for the Breast Cancer warriors & together raising Breast Cancer Awareness. 

Nikon Middle East as Imaging partner 

( https://www.facebook.com/351153671578843/posts/nikonmea-is-proud-to-lend-its-voice-and-platform-in-raising-breast-cancer-awaren/3853157791378396/ )

Rove Dubai Marina as the Official Location Partner

Lovely Gift Sponsors  who are women run businesses & individuals from UAE -

Searfi, Ambassador Of Malta in Abu Dhabi, Beadsmyth by Sindhu , Dj Natura, Mr Print Berry, Molly & Me 

Supporting partnerAl Jalila Foundation #BrestFriends

https://www.aljalilafoundation.ae/ ,#breastfriendsdubai

Professional Hair & Makeup Artists - Paula Goia -Makeup Artist & Stylist  Priyanka Sarkar 




Thankyou for connecting with Nithya Rajkumar Photography. Please message or drop your Photo Wish here. 


  • Facebook
  • Instagram

© 2018-2019 Nithya Rajkumar Photography